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Oliver Buchannon
Ian Rhodes

Building, growing and fixing ecommerce businesses since 1998 (including my own). Founder of EcommerceGrowth.com

LTV, Retention & Repeat Economics

How retention and payback period fit into ecommerce unit economics

Mar 20, 2026

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6 min read

How retention and payback period fit into ecommerce unit economics

and why most brands get this backwards

Ian Rhodes
Ian Rhodes

The Operating System

Why Are Most Ecommerce Businesses Busy Going Nowhere?

Mar 19, 2026

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8 min read

Why Are Most Ecommerce Businesses Busy Going Nowhere?

The real problem hiding behind your revenue numbers

Ian Rhodes
Ian Rhodes

Econonomics

If your economics don’t work, your growth doesn’t matter.
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